Nikia Lopez
Strategic Partnerships | Revenue Systems | Growth Operations
Tag Archives: Cross-Functional Execution
Why Revenue Funnels Break at the Handoffs
Most revenue funnels look perfectly logical when they are presented on a slide. Marketing generates demand. Leads are qualified. Sales develops the opportunity. Operations supports delivery. Customer success manages the relationship. Revenue follows. Each stage has an owner, a process, and a set of performance metrics. Yet the funnel still underperforms. Qualified opportunities disappear. Sales…
Welcome: Building Better Systems for Measurable Growth
Hello, I’m Nikia Lopez. Welcome to my corner of the internet. I created this site to share not only what I have accomplished, but also how I approach complex business challenges. Throughout my career, I have worked across strategic partnerships, performance marketing, sales, customer success, operations, and revenue growth. Although the industries and business models…